Massdrop has raised $6.5 million to empower enthusiast communities. It can, for instance, help dedicated fans of BMW cars get a group discount on their purchases.
The San Francisco-based company hopes to inspire a new wave of community-driven commerce, founder and chief executive Steve El-Hage told VentureBeat. Massdrop wants to form online communities for enthusiasts — for everything from audio and electronics to quilting and cooking — so they can connect with like-minded people, discuss their favorite products, and buy those products using their collective buying power.

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