The Games Growth Guild today launched as a new community for marketing and publishing professionals working in the games industry. The Guild brings together a network of experts from various parts of the industry, including indie studios, platforms, mobile developers and triple-A publishers.
According to its founding advisors, the Guild plans to be a hub for knowledge, networking and opportunities for the whole games industry. To do this, it will hold talks, exchanges and peer support in addition to free resources. At each such events, members can trade knowledge and ideas, while exploring new strategies and studying successes.
Eden Chen, CEO of Pragma-FirstLook and one of the Guild’s founding advisory board members, said in a statement: “Game developers have solved incredible challenges, but marketing and distribution remain the hardest problems. The Games Growth Guild brings together the industry’s best to share best practices and resources to help great games find their players.”
The Games Growth Guild advisory board
The advisory board members, which will help guide the Guild’s development, include:
- Eric Wood, SVP of publishing at Scopely
- Krystal Herring, head of global events at Twitch
- Nikki Lewis, operating partner marketing and publishing at Haveli
- Leo Olebe, CEO at Olebe Media Group
- Connor Bridgeman, director of marketing at Lyrical Games
- Jeff Legaspi, director of marketing at Fictions
- Eden Chen, CEO at Pragma-FirstLook
- Victoria Tran, director of communications at Innersloth
- Thomas Ko, VP of Krafton
Olebe said of the Guild, “The gaming industry is exciting, complex and ever-changing. To help navigate this incredible market and best prepare marketers for the future, it’s essential to bring people together to share knowledge and build community. It’s an honor to be a part of the Games Growth Guild advisory board.”
Membership to the Games Growth Guild is free and open to all games industry marketers, community leaders and growth professionals, with each member to be verified to ensure a welcoming space. The Guild plans to partner with GameDiscoverCo during the GDC Festival of Gaming next year.