Mario, Master Chief, and … Kim Kardashian: Reality TV star's game is a huge hit

Some games enable you to play the part of the hero. Kim Kardashian’s new mobile app enables you to play the part of a celebrity … and it’s making tons of money.

Kim Kardashian: Hollywood debuted late last month on iOS and Android from developer Glu mobile, and it is already amping up that developer’s bottom line. In a note to investors, Cowen & Company analyst Doug Creutz wrote that he predicts that it could generate as much as $200 million in revenue annually. The free-to-play game has players trying to move up the ladder of fame by dating famous people and seducing other celebrities’ boyfriends … really. Kardashian, who married world-famous rapper Kanye West this year, guides players and presents them with challenges. They can get ahead with those events by making in-app purchases, and many obviously are. Kim Kardashian: Hollywood is the fifth highest-grossing app on iOS, and it is No. 18 on Google Play.