March Gaming Fund debuts with $60 million for game startups

March Capital has launched its March Gaming Fund with $60 million to invest in game startups. The fund is headed by managing director Gregory Milken, who has been responsible for most of March Capital’s investments in game companies since the fund originally appeared in 2014.

The Santa Monica, California-based March Gaming Fund will focus on startups in the $159 billion industry (from market research firm Newzoo’s estimates). In contrast to the larger March Capital funds, this will just invest in seed and series A (first institutional VC round) entrepreneurs who are developing gaming content, technology, and infrastructure. It’s larger than most of the 30 or so other game venture funds around the world, and it’s one more sign of the mainstreaming of games.