I’ve been fascinated with Microsoft’s journey to make, ship, and market the Xbox Adaptive Controller, an accessory for the game console for those with limited mobility to play games. And so I was thrilled to be able to include a talk on the controller at our recent GamesBeat Summit 2019 event.
Over the past few years, the company rallied around an idea to make gaming more accessible to a wider audience. The proposal for the controller floated up to Phil Spencer, head of Xbox, and he greenlit it. Microsoft announced it in the spring of 2018, wrapped it in accessible packaging, launched it last fall, and promoted it with a touching commercial that aired during the Super Bowl with the message, “When we all play, everybody wins.”
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.