Jako Vega, also known as Yellow Dove, is a synthetic being.
Jako Vega, also known as Yellow Dove, is a synthetic being.
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Magic Leap founder Rony Abovitz creates startup Sun and Thunder to build synthetic beings

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Former Magic Leap CEO Rony Abovitz has started a new company called Sun and Thunder to focus on AI characters and interactive storytelling.

In an interview with GamesBeat, Abovitz said the company represents a fusion of technology, intellect, and art. The aim is to create “synthetic beings” and tell stories within worlds made possible by “spatial computing,” or the kind of mixed reality experiences that Abovitz has tried to create in his prior company Magic Leap. Abovitz will talk about his new startup today at our GamesBeat Summit: Into the Metaverse conference in a session entitled Notes From Our Science Fiction Future.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.