Madden publisher EA launches esports ‘for everyone’ program

Now we know what Electronic Arts executive Peter Moore is up to. He wants to know if you’re the best Madden NFL player in the world.

EA announced its plans to take on esports with an initiative targeted at everyone. During its EA Play briefing at the massive Electronic Entertainment Expo trade show in Los Angeles and London, the company revealed it is putting $1 million in prize money toward three tiers of tournaments designed to get every kind of gamer involved. The company put Madden at the core of this effort. That football sim has a small-but-dedicated competitive scene, and it looks like EA wants to push it the only NFL-licensed console game to the next level.