The new game coming from Avalanche Studios Group's Systemic Reaction.
The new game coming from Avalanche Studios Group's Systemic Reaction.
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Mad Max developer Avalanche Studios rebrands, teases new game, and adds self-publishing division

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mad Max developer Avalanche Studios has changed its name to Avalanche Studios Group and unveiled a new division called System Reaction that will self-publish games. The company also teased a new open-world game, that looks like a horror-based shooter.

The Stockholm-based company’s three creative divisions are Avalanche Studios (the developer of the Just Cause series and Rage 2), Expansive Worlds (The Hunter: Call of the Wild) and the Systemic Reaction self-publishing brand.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.