Machine Zone’s Mobile Strike tops Far Cry: Primal in Super Bowl month ad spending

Machine Zone blew away the competition in the Mobile & Video Games category this month for TV advertising, with spending estimated at three times more than its nearest competitor. Propelled by an ad that ran in the first quarter of the Super Bowl, it’s difficult to compare other brands to Machine Zone. In fact, Machine Zone’s estimated spend of $12.4 million this month was larger than the remaining top four brands combined.

GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending and which are generating the most digital response.