Machine Zone tops Farm Heroes, Lego Jedi, and spiritual dragons in July TV ad spend

Mobile Strike conquers July — at least in terms of TV ads.

Continuing the slow summer trend, the gaming industry spent an estimated grand total of $23.4 million running ads on TV in July, with 26 brands running 76 spots nearly 15,000 times. Once again, Machine Zone is holding turf as the clear winner, but the rest of this month’s leaderboard may surprise you: Besides King being back in second and PlayStation in third, we have two new brands, PerBlue and InnoGames, joining the ranks.