Arnold Schwarzenegger stars in the new ad for Mobile Strike from Machine Zone.
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Arnold Schwarzenegger stars in Machine Zone’s new Mobile Strike ad

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Machine Zone has begun its advertising campaign for its Mobile Strike modern-war strategy mobile game with a commercial starring Arnold Schwarzenegger.

Schwarzenegger is the celebrity promoter for the new title from Palo Alto, Calif.-based Machine Zone, which is currently at the top of the heap in the $30 billion mobile-game business thanks to its mega hit Game of War: Fire Age.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.