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Loyal-user-acquisition costs up 21 percent on iOS in December

  • Posted byby Jeff Grubb
  • Updated
  • 1 min

Fiksu cost per loyal user

We’ve seen the evidence that December is a big month for mobile-game developers. All those new iOS and Android devices translate to millions of new downloads, but the crowded market also pushes up the cost of marketing apps to new customers.

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