Lootcakes' Moon characters.
Lootcakes' Moon characters.
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Lootcakes raises $2 million to reward VIP gamers who share their data

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Lootcakes has raised $2 million in venture funding to reward VIP gamers who share their data about their playing habits in a privacy-safe way. It’s like a new kind of frequent flyer rewards program.

The New York-based Lootcakes requires players to trust it with their private data, something many people are reluctant to do. But the company says it has enough players opting-in to its reward program (taking the form of gift cards to buy things in games) to create a lucrative target market for advertisers who have new games to show — without sacrificing user privacy by giving it to third parties.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.