Loook studio will make mixed reality apps for Microsoft HoloLens

Inspired by Microsoft’s HoloLens holographic glasses, the founders of Loook are announcing today that they are creating “mixed reality” apps that blend holographic animations and the real world.

Seattle-based Loook is the brainchild of Sébastien Motte, former head of Xbox first-party business development, and John Howard, former creative Director on Microsoft HoloLens for partnerships with NASA, Autodesk, and Trimble. Seattle-based Look will make “mixed reality” designs. Such apps are expected to be part of a $90 billion augmented reality market by 2020, according to tech adviser Digi-Capital.