Loook will make augmented and mixed reality apps like this one.
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Loook studio will make mixed reality apps for Microsoft HoloLens

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Inspired by Microsoft’s HoloLens holographic glasses, the founders of Loook are announcing today that they are creating “mixed reality” apps that blend holographic animations and the real world.

Seattle-based Loook is the brainchild of Sébastien Motte, former head of Xbox first-party business development, and John Howard, former creative Director on Microsoft HoloLens for partnerships with NASA, Autodesk, and Trimble. Seattle-based Look will make “mixed reality” designs. Such apps are expected to be part of a $90 billion augmented reality market by 2020, according to tech adviser Digi-Capital.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.