Long Game raises $6.6 million to gamify savings

Buying a lottery ticket is fun and easy, but for many people, the only time they’ll ever put money away is if they win a jackpot. Face it, planning for and actually saving money just isn’t as enjoyable. Long Game wants to change that by rewarding individuals when they open a savings account, and the company today announced new funding of $6.6 million to further its mission.

“Forty percent of Americans have no savings, 70 percent have less than $1,000 in savings, and 63 percent can’t cover an unexpected $500 expense,” wrote Long Game’s founder and CEO, Lindsay Holden, in a statement. ”Yet Americans spend almost $70 billion on lottery tickets every year, with the average household spending $540 annually on lottery tickets.”