The Logitech Prodigy brand targets mainstream gamers.
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Logitech Prodigy brand targets peripherals at mainstream PC gamers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Logitech has a lot of fans among hardcore gamers and esports players. But it also recognizes that there are a lot of weekend warriors out there who play games on a more casual basis. So the Logitech Prodigy brand is for those players.

The company is unveiling the brand and four new peripherals at an event at the PAX West fan festival in Seattle today. The products all carry low price tags, high-quality components, more mainstream designs, and fewer customization features compared to the hardcore products.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.