Streamlabs Sponsorships unites brands and streamers. Source: Logitech
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Logitech G’s Streamlabs launches sponsorship platform for brands and streamers

Streamlabs, the livestreaming software platform of Logitech G, has launched Streamlabs Sponsorships to bring together brands and streamers.

It’s a new new platform built to help streamers earn money through brand partnerships. Launch campaigns will incur no platform fees, and 100% of the brand payout will go directly to creators.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.