Streamlabs, the livestreaming software platform of Logitech G, has launched Streamlabs Sponsorships to bring together brands and streamers.
It’s a new new platform built to help streamers earn money through brand partnerships. Launch campaigns will incur no platform fees, and 100% of the brand payout will go directly to creators.
Creators have always been at the center of Streamlabs’ mission, and launching the new sponsorships platform represents a major milestone in supporting their independence, Streamlabs said. By removing traditional barriers, such as industry access or complex onboarding, the platform makes it easier than ever for streamers to secure sponsorships, while offering brands a more efficient, scalable way to work with creators and maximize impact. Open to all Streamlabs users, regardless of follower count or Twitch partner status, Streamlabs Sponsorships is designed to empower creators at every level.
Unlike with similar offerings in the space, Streamlabs will take no cut of creators’ earnings on launch campaigns, with 100% of the brand payout going directly to creators. This creator-first model makes it easier than ever for creators to take advantage of brand partnerships while maximizing earnings.
For advertisers, Streamlabs Sponsorships offers a more efficient and scalable way to work with creators, maximizing impact per dollar spent by removing platform fees and intermediaries.
Launching today in the Streamlabs Desktop App Store, Streamlabs Sponsorships gives creators:
● Guaranteed base pay on all launch campaigns
● Full earnings from brand payouts (Streamlabs takes no cut)
● Potential bonus earnings through conversion actions like app downloads or
purchases
● Transparent campaign terms, including payout structures and conversion
criteria
● A dedicated dashboard to manage campaigns, assets, schedules, and
payments
“Sponsorships have become the largest source of income for many creators, yet access to those opportunities is still limited to a small percentage of streamers with industry connections or massive audiences,” said Ashray Urs, head of Streamlabs, in a statement. “This platform changes that, giving creators of all sizes direct access to brand partnerships and putting them in the driver’s seat.”
Unlike other sponsorship platforms that have built a model based on taking a percentage of streamers’ earnings, Streamlabs Sponsorships will not deduct platform fees from any campaigns included in the launch. This creator-first model is designed to help streamers maximize their earnings from streaming.
Within the sponsorships dashboard, creators can:
● Browse active campaigns
● Apply and be selected directly by brands
● Access campaign requirements, assets, and custom widgets
● Schedule and manage sponsored streams
● Track performance metrics
● Request payout upon meeting campaign goals
To ensure smooth and professional brand integrations, Streamlabs provides widgets, pre-built scenes, and Cloudbot commands, all designed to make brand integration seamless, professional, and easy to execute, even for those new to partnerships.
Starting this summer, creators can look forward to campaigns from Logitech G and a range of partners across gaming, tech, and lifestyle categories. New opportunities will roll out regularly, providing streamers with ongoing ways to earn.
Streamers can access the new sponsorships platform through the Streamlabs Desktop App Store, where the dashboard installs directly into Streamlabs Desktop for a seamless experience. From there, creators can explore available campaigns, review requirements, and begin applying instantly. Streamlabs Sponsorships is now live and available to all users. Streamlabs Ultra members receive exclusive 7-day early access to new campaigns as they’re released.
For advertisers, Streamlabs Sponsorships offers a more efficient and scalable way to work with creators. By removing platform fees and intermediaries, more of the brand’s budget goes directly to creator activation, maximizing impact per dollar spent. Brands can easily target the right streamers, track performance, and launch authentic campaigns with minimal lift.