Livewire is launching its Gamer.ID identity solution.
Livewire is launching its Gamer.ID identity solution.
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Livewire launches Gamer.ID identity solution for brands and agencies to reach gamers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Livewire, a game marketing startup, has launched Gamer.ID, a next-generation identity framework within its Gameview technology stack.

Powered by Optable’s identity management and data collaboration infrastructure, Gamer.ID is a gaming-native identity solution enabling brands and agencies to reach gaming audiences with precision, scale, and compliance.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.