Dez gets his $250,000 check for winning the Madden Bowl.
Dez gets his $250,000 check for winning the Madden Bowl.
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Live from the Ultimate Madden Bowl at EA headquarters

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Back in 2019, Electronic Arts built a fancy broadcast center to host major esports events at its headquarters in Redwood City, California. Then the pandemic happened, and so it didn’t get much use.

But today, I was able to make my first trip to the broadcast center with a small group of family and friends to watch the finals of the Ultimate Madden Bowl, where two pro Madden NFL players competed for a $250,000 final prize.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.