Live from London: U.K. game conventions turn to Twitch to broadcast expos online

Gaming exhibitions like the upcoming EGX shows in the U.K. will enable thousands of gamers to come check out new games, but they’re going to serve video and information to a potential audience of millions thanks to livestreaming website Twitch.

The broadcasting service revealed this morning that it is the official livestreaming partner for the upcoming EGX London and EGX Rezzed gaming conventions in the U.K. Twitch plans to work with media company Gamer Network, which is putting on the events, to stream the exhibitions’ presentations, talks, and more. Additionally, Twitch will have its own booths where it will invite publishers and developers to show of their products. The streaming site has a large audience of engaged gamers, and this partnership will help EGX reach a worldwide audience as more gamers turn to video to get news and impressions about upcoming releases.