Rod Humble showed off a new app in 2012.
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Linden Lab grabs its second life with creativity games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Linden Lab is best known as the creator of Second Life, the virtual world that set off a craze for virtual worlds and survived an era of vast overhyping. But under its new chief executive, Rod Humble (pictured above), the company has done some soul-searching and come up with a new identity. It is now releasing new creativity apps and games that are reaching out for new users beyond the confines of Second Life.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.