A teaser for Limit Break's Super Bowl ad.
A teaser for Limit Break's Super Bowl ad.
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Limit Break’s Super Bowl ad will give away thousands of NFTs to gamers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Limit Break plans to give away thousands of free-to-own non-fungible tokens (NFTs) in its DigiDaigaku Dragon series.

Headed by Machine Zone founders Gabe Leydon and Halbert Nakagawa, the company is pioneering a “free-to-own” NFT model, where players can receive NFTs for free and eventually use them in a game or sell them to others.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.