Limit Break is doing a free mint during its Super Bowl commercial.
Limit Break is doing a free mint during its Super Bowl commercial.
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Limit Break will do free NFT mint during Super Bowl commercial

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Gabe Leydon, CEO of Limit Break, wants to make history with his next television commercial for the Super Bowl.

Fresh from raising $200 million for his blockchain gaming company, Leydon announced in October he planned to spend $6.5 million on a Super Bowl ad for Limit Break’s first game based on its DigiDaigaku NFT game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.