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Limelife acquires Tapatap to expand social apps for women

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

LimeLife, which makes mobile games and other media for women, said today it has acquired mobile media company Tapatap for an undisclosed price.

Menlo Park, Calif.-based LimeLife targets 18 year-old to 34-year-old women with what it calls lifestyle content. That includes games for women, celebrity style and breaking news, fashion and beauty trend news, entertainment, music and shopping. It is available on the company’s LimeLife.com web site and its m.LimeLife.com mobile browser site. It has a MySnaps social shopping application on the iPhone and the web.

San Mateo, Calif.-based Tapatap, meanwhile, has a mobile social platform site where members can vote on the best mobile media posted by users. It also has a virtual economy feature that allows mobile users to buy virtual goods. Kristin McDonnell, chief executive of LimeLife, said that Tapatap’s social functions can be woven into LimeLife’s offerings on multiple platforms.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.