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Liftoff’s surprise: Banner ads are 120% more effective than video ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile banner ads don’t get much respect, but they are surprisingly effective when it comes to mobile advertising. By contrast, video ads aren’t as effective as they are hyped to be, according to the inaugural Creative Ad Index report by mobile user acquisition firm Liftoff.

Released the year mobile is projected to eclipse television in consumer attention, the report finds effective mobile advertising has never been more important.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.