Liftoff launches Cortex, a machine-learning model that improves mobile ads

Mobile growth acceleration platform Liftoff announced today it’s launching a new machine learning platform called Cortex. This next-gen platform uses tailored neural network models to improve mobile ad campaigns. Its enhanced computing power boosts pattern recognition and processing data. It can be used to provide a higher return on investment for advertising by identifying the best channels and audiences for their campaigns.

According to Liftoff, Cortex has already shown some improvements to ad campaigns in the short amount of time it’s been available. Ad campaigns have seen a 23% decrease in CPIs (cost per install), a 21% decrease in CPAs (cost per acquisition) and a 16% increase in ROAS (return on ad spend). Cortex can respond quickly to shifting market conditions and find patterns in large and varied data sets.