Liftoff compared ad rates and the effectiveness of ads across iOS and Android.
Liftoff compared ad rates and the effectiveness of ads across iOS and Android.
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Liftoff: 2020 may be the year Android app revenue eclipses iOS

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

2020 is the year Android could generate more app revenue than iOS, according to a report by mobile app marketer Liftoff.

Effective mobile advertising (which triggers app spending) is now essential, as in 2019 the platform beat out television for consumers’ attention, the report said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.