Mistplay has a report on mobile game spenders.
Mistplay has a report on mobile game spenders.
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32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Mistplay has delved into gamer spending with a report that unlocks data on why mobile gamers spend money on in-app purchases (IAP) in games. And a key finding is that 32% of spenders – and 41% of high-value spenders – are planning to reduce their in-game spending and shift towards more budget-conscious decisions for discretionary spending.

Montreal-based Mistplay, a popular loyalty app that rewards mobile gamers for their engagement, has unveiled its 2024 Mobile Gaming Spender Report, offering a comprehensive analysis of the factors in the market that are key to sustainable growth in today’s market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.