Liam Neeson stars in $9M Clash of Clans Super Bowl commercial

You can add “selling mobile games” to actor Liam Neeson’s certain set of skills.

The movie star is playing pitch man for top mobile game Clash of Clans in a new set of commercials that debuted during the Super Bowl. The ads show the Taken and Star Wars star threatening to go after another player that is trying to take his gold. A 30-second spot during the NFL’s championship game costs about $4.5 million. Well, developer Supercell decided to pay for a full minute of airtime during the big game. That means this ad set the company back about $9 million. Gaming on smartphones and tablets generated around $25 billion in revenues last year, and Clash of Clans was the top-grossing app on both iOS and Android in 2014.