Lenovo hopes Razer will give it an edge in gamer PCs

Lenovo has become the world’s biggest PC maker, but it hasn’t had much of a presence in the lucrative market of gaming PCs. The company hopes to change that through a strategic partnership with Razer, the maker of game-related hardware, which will help Lenovo design gamer PCs.

Lenovo will enter the business in phases, and it will co-design a gaming PC with Razer and show a prototype machine at the DreamHack digital festival in Sweden next week. That will lead to more announcements at the Consumer Electronics Show (2016 International CES) in Las Vegas in January. The total PC gaming hardware market is expected to grow from $24.7 billion in 2014 to more than $31.89 billion in 2018, a compound annual growth rate of 6.5 percent, according to market researcher Jon Peddie Research. Game console hardware sales, meanwhile, are expected to shrink from $12.5 billion in 2014 to $9.8 billion in 2018.