Layer simplifies brand licensing for game developers and publishers.
Layer simplifies brand licensing for game developers and publishers.
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Layer changes how brands and game companies cut licensing deals

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Layer has a new way to tackle an old problem: how brands and game companies can get together and cut mutually beneficial licensing deals.

Back in May, the Brisbane, Australia-based company announced it had raised more than $3 million in funding for its marketplace for licensing in anticipation of the coming metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. 

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.