Land Rover’s new ad gambit uses gaming to turn potential customers into buyers

If you’re thinking about buying a new sports-utility vehicle — but you’re not sure if you’re ready to commit to the purchase — you should check out Land Rover’s interactive ad for the 2014 Range Rover Sport. The car company thinks it might win you over.

Land Rover has a new digital ad called Race The Sun that combines high-quality film making with interactive elements to engage potential customers. The commercial has players sync their touchscreen smartphones with the Race The Ad experience online. Viewers can then swipe and tap their phones to give commands while a short film plays on the screen.