Gameplay scene in Club Koala
Gameplay scene in Club Koala
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Kunlun’s Play for Fun launches no-code, AI-based 3D simulation UGC game Club Koala

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Play for Fun, an indie gaming studio owned by Kunlun Group, unveiled its AI-powered 3D simulation game, Club Koala.

Club Koala is a social game that combines AI functions with a dynamic, fully customizable user-generated content (UGC) world. Players can create their own dream world, a personalized paradise island with unique characters, mini-games, and experiences through the power of AI.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.