Kochava's Xchng introduces blockchain tech to mobile measurement
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Kochava’s Xchng will bring blockchain to mobile ad measurement

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Kochava built its mobile ad measurement business to bring transparency to a growing industry. Mobile advertising is kind of murky, riddled with problems like slow payments and ad fraud, so the company has been building a full ecosystem to bring blockchain to digital advertising.

Kochava CEO Charles Manning said in an interview with VentureBeat that the company is adding four new advisors and new partners to Xchng, a unified, open source blockchain framework for digital advertising. Sandpoint, Idaho-based Kochava plans to launch the full ecosystem for a protocol-based blockchain mobile advertising system by the end of this year or early next year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.