Kixeye enlists players to provide customer support for Battle Pirates

Kixeye launched its Battle Pirates strategy game on Facebook seven years ago, but the game still has a loyal following of 100,000 players. The audience isn’t big enough to serve with Kixeye’s own internal technical support team, but the San Francisco company came up with a novel resource to get the job done: the players themselves.

Kixeye’s customer support team in Portland, Oregon, came up with Peer2Peer, a customer support hotline that solves gamer problems through the gamers themselves, said John Getze, chief marketing officer at Kixeye in an interview with GamesBeat. The pilot program is an innovative crowdsourcing technique that could very well make it likely that Kixeye will be able to keep the game running for a longer time.