Candy Crush Saga has 238 million monthly active users.
Candy Crush Saga has hundreds of millions of monthly active users.
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King researchers talk about the results of using AI at GDC 2024

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

A duo of King product and research directors spoke at the Game Developers Conference today about how AI transformed automated level creation in Candy Crush Saga.

King has had an interesting journey in implementing and using AI to create business value; it has investing in everything from A/B testing to high-speed AI level testing to enhance the player experience.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.