China’s mobile gaming industry is like your rival high school’s prom. You’re not getting in unless you get a date with someone who’s already enrolled.
Hothead Games has introduced its popular sniping app Kill Shot Bravo to China, and — like the prom — it partnered up with a local company to make that happen. Chinese developer Cheetah Mobile published Kill Shot Bravo for iOS and Android. Worldwide, gaming on smartphones and tablets is worth $36.9 billion, and China is worth nearly one-sixth of that on its own. That means Kill Shot Bravo, which reached No. 5 on the iPhone download chart in the country, has a chance of generating a serious amount of cash in its newest territory.
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