Justine "iJustine" Ezarik has more than 500M video views.
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YouTube star iJustine on the secrets of getting attention — and 500M views

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Justine “iJustine” Ezarik is a social media star, with frequent TV appearances, 500 million YouTube views, 3.3 million subscribers across three channels, 1.7 million Twitter followers, and a core audience among gamers and nerds.

Game companies want to get attention for their games in a crowded, $95 billion dollar industry, and iJustine is one of the conduits to make that happen. With a chirpy personality, she makes it look easy to get all over the place. She has a book coming from Simon & Schuster this summer. She has worked with brands like Mattel, Microsoft, Ford, Intel, GE, Taco Bell, eBay, Samsung, and others.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.