Stash doesn't charge 30% fees for game devs.
Stash doesn't charge 30% fees for game devs.
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Justin Kan’s Stash gives game devs a platform for alternative web shops

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Fractal renamed itself as Stash and launched a platform to create direct-to-consumer (D2C) web shops for game developers.

Justin Kan, CEO of Stash (formerly the Web3 firm Fractal), thinks of Stash as the anti-platform. It is built to counter the dominant platforms and empower game developers, Stash aims to return control to developers, enabling them to connect directly with players and break free from the constraints imposed by major platforms, Kan said in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.