JumpStart’s Penguins of Madagascar: Dibble Dash mobile launch signifies shift for ed-game studio

Moving deeper into branded content, educational game developer JumpStart has launched Penguins of Madagascar: Dibble Dash in time for the latest Madagascar movie from DreamWorks Animation.

The release is well timed for JumpStart, which focuses on educational games for young kids, and it reflects a shift toward brands in mobile games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.