Jason Rubin: How to find more gamers through instant and cloud games

The game industry isn’t done breaking down barriers to make games more accessible. That’s the view of Jason Rubin, vice president of play at Facebook, as expressed in a fireside chat at the GamesBeat/Facebook: Driving Game Growth event.

By knocking down these barriers, companies like Facebook can help create a “post-app store” world where it’s easier to access games with your friends, he said.