Jason Rubin (right) of Facebook speaks with Dean Takahashi at Driving Game Growth.
Jason Rubin (right) of Facebook speaks with Dean Takahashi at Driving Game Growth.
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Jason Rubin: How to find more gamers through instant and cloud games

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

The game industry isn’t done breaking down barriers to make games more accessible. That’s the view of Jason Rubin, vice president of play at Facebook, as expressed in a fireside chat at the GamesBeat/Facebook: Driving Game Growth event.

By knocking down these barriers, companies like Facebook can help create a “post-app store” world where it’s easier to access games with your friends, he said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.