Ted Price (left) of Insomniac Games and Jason Rubin of Oculus.
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Game pioneers Jason Rubin and Ted Price discuss the lessons of early VR games

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Ted Price and Jason Rubin were pioneers at the start of the console video game business. Price started Insomniac Games in 1994, making games, such as Spyro the Dragon and Ratchet & Clank. Rubin cofounded Naughty Dog, maker of titles, such as Crash Bandicoot, in 1986.

Now they’re pioneering another new medium for games, virtual reality. Price is still at Insomniac, which is working on a new Spider-Man game and published two VR titles last year. Rubin is vice president of content at Oculus Studios, Facebook’s own VR game studio.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.