Japan’s Gree lays off 30% of Western staff [update]

Update 10:04 a.m. Pacific: Gree’s Andrew Sheppard has confirmed layoffs of 30 percent of the San Francisco staff.

Gree has laid off about 30 percent of its staff across its entire Western subsidiary, Gree International. That’s one of the consequences of the Japanese company failing to win the mobile gaming war, where the market size is expected to hit $30 billion this year but competition is always brutal.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.