It’s time to let it go. Jam City is launching its Disney Frozen Adventures mobile game in advance of the November 22 launch of the Frozen 2 film. And it hopes to encounter plenty of pent-up demand for a game associated with Frozen, which generated $1.3 billion at the box office in 2013.
Disney Frozen Adventures is a match-3 game with a narrative set in Frozen’s kingdom of Arendelle. I got a demo of the game and talked about it with Chris DeWolfe, CEO of Jam City, during an interview.
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