Jadu's avatars.
Jadu's avatars.
Categories

Jadu launches NFT avatars as it prepares for the AR metaverse

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Jadu is announcing that it will launch thousands of avatars built on non-fungible tokens (NFTs) as it prepares for the augmented reality metaverse.

At the end of August, the Los Angeles company plans to sell 11,111 avatars, or AVAs, that can be uniquely owned thanks to authentication via the blockchain, said Asad J. Malik, CEO of Jadu, in an interview with GamesBeat.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.