Jack in the Box is going into Fortnite.
Jack in the Box is going into Fortnite.
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Jack in the Box springs into Fortnite

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Brands are chasing Gen Z inTO games, and so it’s no surprise that Jack in the Box is springing into the gaming world of Fortnite.

Jack in the Box will bring its mascot Jack Box and his irreverence to Epic Games’ Fortnite game, where players will grind their way through corporate ranks in “Jack’s CEO Minigames,” an exclusive experience that culminates with the ultimate prize: becoming CEO of Jack in the Box.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.