Miracle-gro and Thece have teamed up.
Miracle-Gro, Twin Galaxies and Thece have teamed up.
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Jace Hall wants to talk about how to celebrate gamers and their big achievements

  • Posted byby Dean Takahashi
  • Updated
  • 11 min

Jace Hall, the CEO of Twin Galaxies, has a big idea to bring attention to gamers and their achievements. I wrote a small story about it but Hall didn’t feel like it captured the essence of that big idea.

So he talked to me and took me down the rabbit hole of this idea. At Twin Galaxies, in partnership with a startup called Thece, he will help non-gaming brands build games that celebrate and reward ordinary gamers who excel at something that is almost like a hobby.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.