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Israeli startup DAU-UP joins the race to help developers find mobile gamers (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

User acquisition is one of the toughest tasks for mobile games in an age where players churn through products rapidly. DAU-UP is entering the competitive market for acquiring new users with a platform that is aimed squarely at mobile-game companies.

Tel Aviv, Israel-based DAU-UP is unveiling its Mobile Gamer User Acquisition Solution today for acquiring new players via mobile media. Since 2011, DAU-UP has been providing game promotion tools to a number of developers, including Playtika, Social Point, and Plarium, via Facebook media. Now it is opening the solution up more broadly on multiple mobile-media channels. That matters because mobile-game revenue is growing at about twice the rate of other game categories.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.