IronSource is making ad-based games under the Supersonic name.
IronSource is making ad-based games under the Supersonic name.
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IronSource launches ad-based game studio Supersonic Games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

IronSource has long helped games and apps become more popular through its ad monetization tricks. But now it’s going into publishing and development with the opening of Supersonic Games.

The Tel Aviv, Israel-based IronSource is one of the biggest mobile marketing companies, with its ad network, user acquisition platform, and ad mediation businesses. It helps game and app makers acquire users at the lowest possible costs.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.