IronSource is providing A/B testing.
IronSource is providing A/B testing.
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IronSource launches A/B testing tool for ad monetization

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile monetization and marketing company IronSource today announced the launch of its A/B testing tool for ad monetization.

IronSource‘s mediation platform (which figures out the best ad to run at any given time) will enable app developers to instantly and effortlessly test multiple monetization strategies directly through a dashboard and then make strategic decisions based on true comparative data.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.